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Salesforce Marketing-Cloud-Administrator Certification Exam comprises 60 multiple-choice questions that must be completed within 90 minutes. Marketing-Cloud-Administrator exam covers various topics, including email marketing, contact management, data management, content creation, and reporting. Marketing-Cloud-Administrator Exam also tests the candidate's understanding of various marketing automation tools and features, such as automation studio, journey builder, and email studio.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q165-Q170):

NEW QUESTION # 165
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. IP Whitelisting
B. Advanced Audit Trail
C. Single Sign on Authentication
D. Field Level Encryption

Answer: A

NEW QUESTION # 166
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A. Automation StudioTerm
B. Suppression list
C. Template-based emails
D. Data Filter
E. Triggered Send

Answer: A,C,D

Explanation:
Explanation
Data Filter, Template-based emails, and Automation Studio are the components that the customer's solution should include. Data Filter is used to segment a data extension based on specific criteria, such as the customer's expiration date. Template-based emails are used to create emails with predefined layouts and content blocks that can be easily customized by a general marketing user. Automation Studio is used to automate the email sends based on a schedule or a trigger

NEW QUESTION # 167
What is Setup Assistant?

A. A dashboard containing key metrics for the business unit
B. A prioritized account configuration checklist
C. A search within Help and Training limited to configuration documents
D. Support service allowing the outsourcing of repetitive admin tasks

Answer: B

Explanation:
Explanation
Setup Assistant is a prioritized account configuration checklist that guides you through the essential steps to set up your Marketing Cloud account. It provides links to relevant documentation and resources to help you complete each task

NEW QUESTION # 168
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Answer: A

NEW QUESTION # 169
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A. Data Extensions
B. Lists
C. Groups
D. Publication Lists

Answer: A,B

NEW QUESTION # 170
......

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